Claire Lawrence · Founder, The Income Toolkit
Build an income you own.
I help women build a business and an exit plan in 90 days. You don’t need an idea to start.
$2.5M
made online from businesses I built and ran remotely
30,000+
clients served by the agency I founded and exited
15+
years in recruitment and resume writing, combined
3×
founder, with one successful agency exit
About Claire
From a recruitment desk to a house in Portugal.
More than a decade helping people with employment taught me exactly how fragile the single-employer model is.
So I built my own income: a writing agency that crossed $2.5M and served 30,000+ clients, run first from a laptop in Thailand, then from a campervan across thirteen countries, and now from a house in rural Portugal that the business bought outright.
In 2025, AI turned the resume industry upside down, so I exited. Today I teach the method behind that business, and every tool on this site is part of it.
Ways to work together
Start where you are. Go as far as you want.
Free · Start here
The Skills Audit
About 40 quick questions in 10 minutes. It measures ten signals about how you work, cross-checks them, then runs a proof test on your two strongest. Your full results land in your inbox the moment you finish.
Take the free Skills AuditThe flagship programme
The 90 Day Business
The complete 90 Day Business method, with weekly video guidance and resources you can use right away. Opens 12 November; pre-orders are open now.
Pre-order for $99One to one
The 90-Day Map
The personalised approach. We talk for an hour, and within 48 hours of the call you have a written 12-week plan built for you, your skills, and your goals. Each week is mapped to your life.
How it worksThe 90-Day Map · Four places a month
Work with me directly.
Working with me one to one means the 90-Day Map: we talk for an hour, and your written 12-week plan follows within 48 hours. The Map costs $695 and is application only. I take four people a month so each one gets my full attention, and I only say yes when I know I can move you forward.
Apply for the 90-Day MapSpeaking & podcasts
Invite me to your event or podcast.
I talk about building income you own: leaving the single-employer model, turning skills into a business, and running it from anywhere. Each talk is practical, numbers-led and drawn from building and exiting a $2.5M business.
- 01Your skills are already a business
- 02Leaving the single-employer model
- 03The money maths of going it alone
- 04Building a business that travels
Track record
Built, scaled and exited.
- 2009Began in international recruitment at Michael Page, later Manpower: the start of over 15 years in recruitment and resume writing, combined.
- 2014Founded a resume-writing agency and ran it remotely from Asia. It went on to make $2.5M online and serve 30,000+ clients.
- 2020–23Ran the business from a campervan across thirteen countries, then bought a house and land outright in Portugal.
- 2024Began coaching people in the careers space who wanted to leave corporate and start their own businesses.
- 2025Exited the agency as AI reshaped the industry, and began running in-person business workshops.
- 2026Bringing the workshops online through The Income Toolkit and the 90 Day Business method.
Client words
In their own words.
A selection from the clients I have written for.
I’ve worked with her season after season, and she never misses. She consistently updates my LinkedIn profile with precision, clarity, and a level of polish that makes my life so much easier.
Claire played a central role in helping me rewrite and refine my LinkedIn counselling page. … She strengthened my messaging, clarified my strengths, and ensured the page truly reflected my values and approach.
Claire exceeded my expectations in terms of content. She understood my area of work (legal) and referred to relevant external details I had not provided. She communicates in a professional manner and delivers on time.
Second project with Claire and she delivered again. She took a job listing and my website content and turned it into professional, polished copy for my LinkedIn company page. … Recommend her without hesitation.
Fantastic experience working with Claire. … Claire was prepared and quicker than expected. I look forward to working with Claire again in the very near future. Thank you for an outstanding job and experience.
She has written me a great LinkedIn profile that has consistently led to outreach from recruiters!
From 1 January
The $100K Year Challenge
A collective effort for women in every industry and niche to make $100,000 outside their regular jobs and businesses. We’ll share ideas, and you’ll be held accountable for your build so you stay on track.
Join the challenge waitlistThe Dispatch
Practical ideas for making money.
Business ideas, side incomes, and the current topics and trends that can help you earn more this year.
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